Pushing Events Past Your Comfortable

As we navigate life and plan events for our clients (and their organizations) it can be tempting to take the easy road, stick to the status quo and stay comfortable, to stay ‘out of the muck’. 

This got me to thinking…
When did we grow up and stop looking for what might be under the surface of a puddle? 
Why did you trade in your ‘wellies’ for designer footwear and stop exploring? 
Was it when you decided you are – eek – a “grown-up”? Here is the thing – the events we admire as being innovative are often being led by the grown-ups who are not taking the easy road. They are the experimenters, the dreamers, the moment-makers who are willing to invest the time to understand human nature and develop experiences that build on our human willingness to join group situations – festivals, events, conferences – and take calculated risks, celebrate shared success, test out new ideas, or learn in unexpected ways.   

How do I jump in the puddles? I have always been teased by colleagues about my unstoppable curiousity – bookmarking sites, endless magazine tear-outs, notebooks full of ideas and walls full of post-its always looking for what will become “sticky”. When event technology moved to the forefront I had to know more because this is our new audience, the ubiquitous digital native and while it is nearly impossible to keep up with #eventtech, we can’t just lay down and let it overwhelm us.

Are you ready to explore what boundaries can be stretched to create deeper and more meaningful moments at events? This is my challenge – moving past the comfort zone to ensure we deliver events with maximum comfort that surprise, engage, move and transform clients, stakeholders and participants through live experiences.