The event industry shifted as we returned from the pandemic and the world continues to shift all around us. Our world is dominated by technology, AI is front-and-center and more than ever we need human connection. Events are the key tool to bring people together to immerse themselves in experiences, engage in dialogue, build trust, collaborate, prototype, innovate and yes, find joy. Tahira’s second book explores how you can use your events as the most powerful catalyst available to us today for change and growth, personally and in growing our organizations.
Intentional Event Design
Our role as event professionals is to create experiences steeped in trust, where our audiences feel their participation in our event was the best use of their time and financial investment and our stakeholders see the value from investing in worthwhile events. This requires our event designs to bring out the best in human nature by making intentional decisions based on the knowledge available about our participants and their needs. Deeply understanding how human beings respond in live event environments is our new currency.
The seven intentions include developing stronger event processes, understanding how to make the most of the available technology and data including digital marketing, designing to optimize the experience through immersive, brain-friendly design, and creating sustainable, wellness-driven events.
At the end of this book, any event professional will have a deep range of new ideas and applicable tools to drive stronger, measurable results.
About the Author
This is Tahira
A curator of education for the event industry and unapologetically curious learner, she entered the industry three decades ago with diplomas in event management and adult education and recently added a MSc in Creativity and Change Leadership. Tahira is an advocate of learning and instructor of Event Strategy and Design. Tahira has designed human experiences on three continents (so far), delivering hundreds of events, with dozens of amazing teams and thousands of transformed guests. She remains passionate about the possibilities when we create people-centric and purpose-driven events that facilitate change and foster collaboration. Tahira is an inspiring speaker and facilitator who masterfully shares knowledge and ideas. Work and play are intertwined and her family and friends know she is willing to dive into an experience anywhere in the world. A collector of friends, there is always a good reason to connect, celebrate, and share anything with bubbles.
What They're Saying
The People
Absolutely Amy Riley
Absolutely Anne Marie
Alicia Yao – Yoda
