About the Book

Our role as event professionals is to create experiences steeped in trust, where our audiences feel their participation in our event was the best use of their time and financial investment and our stakeholders see the value from investing in worthwhile events. This requires our event designs to bring out the best in human nature by making intentional decisions based on the knowledge available about our participants and their needs. Deeply understanding how human beings respond in live event environments is our new currency.

The seven intentions include developing stronger event processes, understanding how to make the most of the available technology and data including digital marketing, designing to optimize the experience through immersive, brain-friendly design, and creating sustainable, wellness-driven events.

At the end of this book, any event professional will have a deep range of new ideas and applicable tools to drive stronger, measurable results.

About the Author

This is Tahira

A serial event producer, curious meeting planner, and designer of human experiences. Three continents (so far), hundreds of events, dozens of amazing teams and thousands of transformed guests later, Tahira remains passionate about creating and delivering human-centered events. An instructor of Sustainable Event Operations, industry speaker, blogger and author, she loves learning and equally sharing knowledge and ideas. When not working, she is a wife, mother and collector of friends who appreciates any reason to connect, celebrate, and share anything with bubbles.


What They're Saying

"Smart. Entertaining. Phenomenal Resource. And that's just the author herself! Congratulations Tahira, on publishing your expertise for the world's enrichment. Event Marketers - this book is a must-have for your office collection"

Lynn Stadler Randall Senior Solutions Strategist, InVision Communications

The People

The Blog

Get in Touch with Tahira

Want to work with Tahira? Drop her a message!

+1 (604) 837-5658

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