Valuegraphics + Intentional Event Design Ep 7: Security and Eventprofs

Here we go again, having an amazing conversation and mirroring. In this episode David and I talk about the importance of security – employment, financial, personal, and how highly it ranks on the value chain for meeting professionals. It is one of the (many) reasons we find this time particularly stressful and we talk about this to start.

It is critical we understand how embedded in our value system the duty of care is and why it is something we as event professional take so seriously; we also need to understand that our participants may not hold this value as highly, and as we market our events we need to share information in a way that attracts our audience based on their values.

Today especially when we deliver events we need to have security in place in a way that matches the participant expectations and speaks to their values. Have a listen for some of the terrific ideas (security guards in Louis Vuitton suits to appeal to our status seekers as just one example) we discuss.

If you have listened to other episodes, you know – it is just 12 minutes!