Liz Lathan – Haute Rock Creative

Liz is one of the most dynamic event marketers I’ve ever met! Her enthusiasm for data and its ability to transform events, and understanding of how events tie into the sales funnel is second to none. I am looking forward to her series for event marketers which will deep-dive into this. Add to this a willingness to experiment and test theories about how human experiences can be improved, she, along with Tom (Spano) and Nicole (Osibodu), created Haute Dokimazo, a unique brand-marketer and supplier-partner driven event was born. On the human side, Liz has one of the brightest smiles and warmest hearts of anyone you will meet, and two kids whose escapades continue to crack me up! I will always remember and appreciate how Liz humanized my first experience at a new–to-me conference, since most of us know how we can feel awkward at these. Liz brings a true passion for making events more effective and human centered and using this knowledge in her daily life, and to change an industry. Her insights and ideas as she read and edited the entire book were valuable.